Which of the following is most likely true about database marketing?
A) Extensive use of databases seldom intrudes consumers' privacy.
B) Companies match customer needs and interests with products and services.
C) It is legal for online sellers to plant online cookies in the browsers of consumers.
D) It sets up do-not-call lists, do-not-mail lists, and do-not-track online lists.
E) Marketers can watch their competitor's moves closely by monitoring the competitor's database.

Question

Quizplus · Accepted Answer

Database marketing is all about using customer data to match their needs and interests with the company's products and services. This helps in developing personalized marketing strategies that are more effective in engaging customers and building loyalty. Extensive use of databases can intrude on privacy; companies must take measures to ensure that they are using customer data ethically and transparently. Online cookies are legal, but companies must inform customers about their use and obtain their consent. Do-not-call, do-not-mail, and do-not-track lists are designed to give customers more control over their information and prevent unwanted marketing messages. Monitoring competitors' databases is generally not possible or ethical.

Which of the Following Is Most Likely True About Database