Which of the following is a major step in advertising media selection?
A) determining reach, frequency, and impact
B) selecting message execution style
C) developing a compelling creative concept
D) deciding on format elements
E) planning a message strategy

Question

Quizplus · Accepted Answer

Determining reach (number of people who will be exposed to the ad), frequency (number of times each person will see the ad), and impact (effectiveness of the ad) are all important factors in selecting the appropriate advertising media. The other options may be part of the overall advertising campaign, but do not specifically relate to media selection.

Which of the Following Is a Major Step in Advertising