You receive a report that 68% of your target market has been exposed to your ad campaign during a given period of time. Which of the following aspects of media selection is represented by this information?
A) reach
B) frequency
C) impact
D) engagement
E) qualitative value

Question

Quizplus · Accepted Answer

Reach refers to the percentage of the target audience that has been exposed to the campaign at least once during a given period of time. The report stated that 68% of the target market has been exposed to the ad campaign, which indicates the reach of the campaign.

You Receive a Report That 68% of Your Target Market