Which term refers to the qualitative value of message exposure through a given medium?
A) reach
B) turnover rate
C) media impact
D) efficiency
E) frequency

Question

Quizplus · Accepted Answer

Media impact refers to the qualitative value of message exposure through a given medium. Reach refers to the number of people who have been exposed to a message, efficiency refers to the cost-effectiveness of a campaign, and frequency refers to the number of times a message is seen or heard by an individual. Turnover rate is not relevant to this concept.

Which Term Refers to the Qualitative Value of Message Exposure