Which of the following is most likely true of marketing channel decisions?
A) They often involve long-term commitments to other firms.
B) They have minimal influence on the prices of products offered to customers.
C) They increase the amount of time a company spends connecting with customers.
D) The increase the amount of effort a company puts in to distribute goods.
E) They are easily altered, replaced, or discarded.

Question

Quizplus · Accepted Answer

Marketing channel decisions often involve long-term commitments to other firms, such as distributors, wholesalers, and retailers, as these relationships take time to develop and build trust. Changing or replacing these relationships can be difficult and costly, making these decisions more permanent in nature.

Which of the Following Is Most Likely True of Marketing