A marketing channel which consists of one or more intermediaries is known as a(n) ________ marketing channel.
A) cyclic
B) upstream
C) looped
D) direct
E) indirect

Question

Quizplus · Accepted Answer

An indirect marketing channel consists of one or more intermediaries between the producer and the end consumer. This is in contrast with a direct marketing channel, where there are no intermediaries. Choices A, B, and C are not commonly used terms to describe marketing channels.

A Marketing Channel Which Consists of One or More Intermediaries