Which of the following is an example of an indirect marketing channel?
A) June Bride, which sells bridal gowns via its click-to-order online catalogs
B) Farmer Brown, who delivers fresh milk from his dairy to customers every morning
C) Wine & Dine, which sells its picnic hampers to select novelty stores across the country
D) Lifebelt Insurance, which sells life insurance through its door-to-door salespeople
E) Rhonda's Rental, which rents cars out to people for the day

Question

Quizplus · Accepted Answer

Indirect channels involve intermediaries or middlemen who help to distribute the product from the manufacturer to the end consumer. Option C involves Wine & Dine selling its picnic hampers to select novelty stores across the country which act as intermediaries between Wine & Dine and the end consumer. Therefore, it is an example of an indirect marketing channel. Options A, B, D, and E involve selling products directly to the end consumer without any intermediaries, and are therefore examples of direct marketing channels.

Which of the Following Is an Example of an Indirect