Conflict which occurs among firms at the same level of the marketing channel is known as ________ conflict.
A) multitiered
B) horizontal
C) vertical
D) equilateral
E) exterior

Question

Quizplus · Accepted Answer

Horizontal conflict occurs between firms at the same level of the marketing channel, such as two retailers competing for the same customers. Multitiered conflict occurs between firms at different levels of the marketing channel, such as a retailer and a wholesaler. Vertical conflict occurs between firms at different levels of the marketing channel, such as a manufacturer and a retailer. Equilateral conflict and exterior conflict are not recognized terms in the field of marketing channels.

Conflict Which Occurs Among Firms at the Same Level of the Marketing