Which of the following is a major type of vertical marketing system (VMS)?
A) corporate
B) conventional
C) multilevel
D) intrinsic
E) extrinsic

Question

Quizplus · Accepted Answer

Corporate VMS involves a single entity (typically the manufacturer or parent company) owning and controlling all levels of distribution, from production to retail. This type of VMS allows for greater control and coordination of marketing efforts throughout the chain. Conventional and multilevel VMS involve multiple independent entities working together, while intrinsic and extrinsic are not types of VMS.

Which of the Following Is a Major Type of Vertical