Conflict which occurs between different levels of the same marketing channel is known as ________ conflict.
A) horizontal
B) vertical
C) multitiered
D) equilateral
E) communal

Question

Quizplus · Accepted Answer

Vertical conflict occurs between different levels of the same marketing channel, such as between a manufacturer and a retailer or between a wholesaler and a retailer. Horizontal conflict occurs between the same level of the marketing channel, such as between two retailers or two wholesalers. Multitiered, equilateral, and communal conflict are not commonly used terms in marketing channel terminology.

Conflict Which Occurs Between Different Levels of the Same Marketing