The marketing world is most likely embracing ________ because consumers wield greater power nowadays with a wealth of platforms for airing and sharing their brand views with other consumers.
A) partner relationship management
B) supply chain management
C) customer-managed relationships
D) market segmentation
E) consumer ethnocentrism

Question

Quizplus · Accepted Answer

Customer-managed relationships allow consumers to have more control over their interactions with brands and provide feedback to companies, which is important in an age where consumers have many platforms to share their opinions with other consumers. Partner relationship management and supply chain management are more focused on managing relationships with business partners and suppliers, respectively. Market segmentation is a strategy for dividing a market into smaller groups based on common characteristics, which can help companies target their marketing efforts more effectively. Consumer ethnocentrism refers to the belief that products made in one's own country are superior to those made in other countries.

The Marketing World Is Most Likely Embracing ________ Because Consumers