Which of the following terms refer to customers who make repeat purchases and tell others about their positive experiences with a product or service?
A) barnacles
B) customer evangelists
C) butterflies
D) surrogate customers
E) market mavens

Question

Quizplus · Accepted Answer

Customer evangelists are customers who are highly satisfied with a product or service and actively promote it to others, leading to repeat purchases and positive word-of-mouth marketing. Barnacles are customers who stick with a product or service out of convenience or necessity, but may not actively promote it. Butterflies are customers who may make a one-time purchase but are not likely to become loyal customers. Surrogate customers are individuals or firms hired to make purchases on behalf of another person or entity. Market mavens are individuals with expertise or knowledge in a particular industry or product category who share their knowledge with others but may not necessarily make repeat purchases themselves.

Which of the Following Terms Refer to Customers Who Make