"Losing a customer once means losing the entire stream of possible purchases that the customer would make over an extended period of patronage." The above statement specifically indicates loss in terms of ________.
A) customer-perceived value
B) marketing offerings
C) partner relationship management
D) customer lifetime value
E) value proposition

Question

Quizplus · Accepted Answer

The statement is referring to the concept of customer lifetime value, which calculates the total value a customer will bring to a business over the course of their relationship. Losing a customer means losing out on all potential future purchases they may have made, resulting in a loss of their estimated lifetime value to the company.

"Losing a Customer Once Means Losing the Entire Stream of Possible