Keith, a clothing store owner, offers product suggestions to customers based on their current purchases. Which of the following is Keith targeting to increase?
A) shared value
B) share of customer
C) social responsibility
D) customer-generated marketing
E) customer loyalty

Question

Quizplus · Accepted Answer

Keith is targeting to increase the share of customer, which refers to the portion of the customer's purchasing that a company gets in its product categories. By offering product suggestions, Keith aims to sell more products to the same customer.

Keith, a Clothing Store Owner, Offers Product Suggestions to Customers