An organization that understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future needs is said to practice ________ marketing.
A) customer-driven
B) customer-driving
C) affinity
D) societal
E) ambush

Question

Quizplus · Accepted Answer

Customer-driving marketing involves understanding and anticipating customer needs better than the customers themselves and creating products and services to meet those needs.

An Organization That Understands and Anticipates Customer Needs Even Better