The marketing concept that starts with a well-defined market, focuses on customer needs, and integrates all the marketing activities that affect customers takes a(n) ________.
A) outside-in perspective
B) product-centered make-and-sell philosophy
C) inside-out perspective
D) consumer-generated marketing approach
E) telling-and-selling approach

Question

Quizplus · Accepted Answer

Starting with a well-defined market and focusing on customer needs is the definition of an outside-in perspective. This concept is the foundation of the marketing concept, which seeks to align all marketing activities with customer needs and preferences.

The Marketing Concept That Starts with a Well-Defined Market, Focuses