Brad works with a reputed retailer and leads a team that collects market information from a wide variety of sources ranging from marketing research studies to monitoring online conversations where consumers discuss Brad's firm or its products. Brad's team uses this information to arrive at a better understanding of consumer behavior and their buying motives. This, in turn, allows Brad's firm to successfully generate more value for consumers. Brad leads the ________ team.
A) product development
B) strategy implementation
C) human resource
D) customer relationship management
E) customer insights

Question

Quizplus · Accepted Answer

Brad leads the team that collects market information from various sources to understand consumer behavior and buying motives. This team is responsible for providing customer insights that help the firm generate more value for its customers. Therefore, the correct choice is E - customer insights team.

Brad Works with a Reputed Retailer and Leads a Team