While looking for ideas on how to craft a user-friendly dishwasher, the designers of a dishwasher-manufacturing company spent 10 days observing people as they used their dishwashers in their homes. In this instance, the designers were conducting a(n) ________.
A) survey research
B) experimental research
C) quantitative marketing research
D) ethnographic research
E) causal research

Question

Quizplus · Accepted Answer

The designers were conducting ethnographic research, which involves observing people in their natural environment to gain insights and understanding about their behaviors and preferences.

While Looking for Ideas on How to Craft a User-Friendly