________ distribution is a strategy in which producers of convenience products and raw materials stock their products in as many outlets as possible.
A) Direct
B) Intensive
C) Inclusive
D) Exclusive
E) Selective

Question

Quizplus · Accepted Answer

Intensive distribution seeks to make the products available in as many outlets as possible, including grocery stores, convenience stores, drugstores, and discount retailers. This strategy is often used for convenience products and raw materials, which are purchased frequently and have low prices. The goal is to maximize sales and reach a mass market by making the product available everywhere.

________ Distribution Is a Strategy in Which Producers of Convenience