The elaboration likelihood model focuses on ______ routes for persuading others to change their attitudes and behaviors.

Question

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The elaboration likelihood model proposes that there are two routes to persuasion: the central route and the peripheral route. The central route involves a high level of cognitive processing and consideration of the content of the message, while the peripheral route involves more superficial cues such as the attractiveness or credibility of the source.

The Elaboration Likelihood Model Focuses on ______ Routes for Persuading