The view that persuasion occurs through central routes and peripheral routes is the ______ model.

Question

Quizplus · Accepted Answer

The elaboration likelihood model proposes that there are two routes to persuasion: the central route, which involves careful processing and evaluation of persuasive messages, and the peripheral route, which involves less careful processing and relies on factors such as the credibility of the source or emotional appeals.

The View That Persuasion Occurs Through Central Routes and Peripheral