According to the elaboration likelihood model, if viewers of a political debate are disinterested or have the lack of skills needed to weigh the merits of each candidate's views, they are most likely to be ______.

Question

Quizplus · Accepted Answer

When viewers of a political debate are disinterested or lack the skills required to evaluate each candidate's views, they are less likely to engage in detailed processing (central route) and are more vulnerable to be persuaded by superficial cues like a candidate's looks, facial expressions, or personality (peripheral route). Therefore, they are most likely to be persuaded by peripheral cues.

According to the Elaboration Likelihood Model, If Viewers of a Political