According to the elaboration likelihood model, the central route of cognitive processing is preferred when motivational state is ______ and skills or knowledge needed to evaluate the message is ______.

Question

Quizplus · Accepted Answer

The central route of cognitive processing in the elaboration likelihood model is preferred when the motivational state is high (meaning the individual is motivated to process the message) and the skills or knowledge needed to evaluate the message are also high (meaning the individual has the ability to understand and evaluate the message).

According to the Elaboration Likelihood Model, the Central Route of Cognitive