Advertisements that focus on the quality of a product are using the ______ route to get customers to buy the product.

Question

Quizplus · Accepted Answer

The central route of persuasion focuses on the quality and main benefits of a product, and encourages customers to make a logical decision based on rational thinking. This is in contrast to the peripheral route, which focuses on emotional and superficial factors such as attractiveness or social acceptance. Thus, advertisements that emphasize the quality of a product are using the central route to persuade customers.

Advertisements That Focus on the Quality of a Product Are