According to the elaboration likelihood model, the peripheral route of processing is preferred when motivational state is ______ and skills or knowledge needed to evaluate the message is ______.

Question

Quizplus · Accepted Answer

According to the elaboration likelihood model, the peripheral route of processing is preferred when the individual's motivational state is low and their skills or knowledge needed to evaluate the message is also low.

According to the Elaboration Likelihood Model, the Peripheral Route of Processing