Peripheral routes and central routes are important to ______.

Question

Quizplus · Accepted Answer

Peripheral routes and central routes are two different approaches individuals use when processing information related to persuasive messages. Central route processing involves careful consideration of message content, while peripheral route processing involves taking shortcuts, such as being swayed by superficial cues or relying on heuristics. The distinction between these routes is important in persuading others to change their attitudes, as those who are processing information through the central route are more likely to be convinced by strong arguments, while those who are processing information through the peripheral route may be swayed by factors that have little to do with the arguments themselves.

Peripheral Routes and Central Routes Are Important to ______