Techniques such as emotional appeal, trustworthiness and likeability of the communicator, and the context in which the message is given are called ______ routes to changing someone's opinion.

Question

Quizplus · Accepted Answer

Peripheral routes involve factors that are not directly related to the content of the message itself, such as the communicator's perceived likeability, credibility, and use of emotional appeals. This is different from central routes, which focus on the logical and rational arguments presented in the message. Therefore, C) is the correct choice as it accurately describes the techniques mentioned in the question - emotional appeal, trustworthiness and likeability of the communicator, and the context in which the message is given.

Techniques Such as Emotional Appeal, Trustworthiness and Likeability of the Communicator