A salesperson promises you the item you want at a low price and you make a commitment to buy it. Then, the salesperson comes back and tells you that the item you committed to buy is no longer in stock, but that you can have a more expensive item at a "special" price that is still much more expensive than you had originally committed to spend. You have just been victimized by the ______ technique.

Question

Quizplus · Accepted Answer

Lowballing is a technique where an item is initially offered at a lower price than is actually intended to be charged, after which the price is raised to increase profits. This scenario describes the lowballing technique, where the salesperson initially offers a low price to secure commitment and then raises the price, claiming the original item is no longer available.

A Salesperson Promises You the Item You Want at a Low