A famed politician decides that the only way to convince voters to support her controversial political views is to exploit their fears of each other and their distrust of the government. Her approach utilizes the ______ route.

Question

Quizplus · Accepted Answer

The politician's approach is based on exploiting people's emotions rather than rational arguments, so it falls under the peripheral route of persuasion. This route plays on superficial cues and is often used when people are not highly motivated to think deeply about an issue.

A Famed Politician Decides That the Only Way to Convince