John goes to the store to buy a DVD player advertised at an unbelievably low price. When he gets there he finds that the only one in stock is the floor model, which has several chips and nicks on it, and does not have many of the features the ad led him to believe it had. The salesperson then shows John several models that have the features he wants, but at a substantially higher price. This is an example of the ______ technique.

Question

Quizplus · Accepted Answer

This scenario is an example of bait and switch, as the low-priced item advertised is not available or not as advertised, and the salesperson then pushes the customer to purchase a more expensive item instead.

John Goes to the Store to Buy a DVD Player