A type of persuasive communication that influences behavior on the basis of feelings that are aroused instead of rational analysis of the issues is known as ______.

Question

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Emotional appeal is a type of persuasive communication that uses emotions to change attitudes and behavior. It focuses on creating an emotional response in the recipient rather than using rational arguments to persuade them. Examples include using fear, pity, happiness, or anger to influence behavior.

A Type of Persuasive Communication That Influences Behavior on the Basis