The makers of Ivory soap often use real people who look so freshly scrubbed that you may think you can smell the soap through the television set. This is an example of using ______ to sell a product.
A) trustworthiness
B) the bandwagon technique
C) attractiveness
D) snob appeal
Correct Answer:
Verified
Q27: Studies on mood and persuasion indicate that
Q28: Each of the following is true of
Q29: Surprising people with a persuasive message (as
Q30: By exposing their followers to the arguments
Q31: We are _ influenced by the groups
Q33: A sales tactic involving initially offering shoddy
Q34: Research indicates that convincing communicators show each
Q35: A type of persuasive communication that influences
Q36: The technique by which if you ask
Q37: Research on using sex to sell products
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents