A sales tactic involving initially offering shoddy merchandise at an extremely low price to get customers in the store, and then hard-selling higher-quality merchandise at a much higher price, is the ______ technique.

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The sales tactic described is known as the bait and switch technique, where customers are lured in with a tempting offer (the shoddy merchandise at a low price) only to be presented with a higher-priced option once they are already committed to making a purchase. Lowballing refers to offering a low price initially and then raising it later, while foot-in-the-door and door-in-the-face techniques involve getting customers to agree to small requests before making larger ones.

A Sales Tactic Involving Initially Offering Shoddy Merchandise at an Extremely