Which of the following is NOT a challenge presented to marketers by the product life-cycle?
A)Innovation is very expensive and risky.
B)A firm must be good at developing new products to replace aging ones.
C)A firm must be good at adapting its marketing strategies.
D)It is difficult to plot the stages as a product goes through them.
E)Changing tastes,technologies and competition affect the marketing of the product as it passes through life-cycle stages.

Question

Quizplus · Accepted Answer

Plotting the stages of a product life-cycle is not a challenge but rather an important aspect of managing the product.

Which of the Following Is NOT a Challenge Presented to Marketers