Focus group interviewing has become one of the major marketing research tools for getting insight into consumer thoughts and feelings.However,if the sample size is small,a researcher would be most concerned about which of the following?
A)finding a representative sample
B)generalising from the results
C)administering the questions
D)orchestrating cooperation among participants
E)finding enough secondary data to support the findings

Question

Quizplus · Accepted Answer

When the sample size is small, the results of the focus group may not be representative of the entire population, and therefore cannot be generalized to the larger population. As a result, generalizing from the results is the most concerning issue for the researcher.

Focus Group Interviewing Has Become One of the Major Marketing