Innovative marketing is ________.

Question

Quizplus · Accepted Answer

Innovative marketing involves continuous efforts to seek real product and marketing improvements, which is reflected in option C. Option A is incorrect as it refers to environmentalism, which is a separate concept. Option B is not entirely accurate as innovative marketing takes into account both the consumer's and company's perspective. Option D refers to social marketing, another distinct concept. Option E is only partially correct, as building strong customer relationships is a crucial aspect of innovative marketing, but it is not the only focus.

Innovative Marketing Is ________