Buyer resistance to the progression of the sale is referred to as _____________.
A) A threat to the sale
B) An objection
C) Interest
D) A buyer initiated challenge (BIC)
E) Show stopper

Question

Quizplus · Accepted Answer

Buyer resistance to the progression of the sale is commonly referred to as an objection. This is when a buyer expresses concerns, questions, or doubts about the product or service being sold, which can hinder the sale's progress. The salesperson needs to handle objections effectively to overcome buyer resistance and move the sale forward. The other options are either incorrect or not specific to buyer resistance during a sale.

Buyer Resistance to the Progression of the Sale Is Referred