Weddings have always been lavish in India. Vandana Mohan is New Delhi's most successful wedding planner. The average New Delhi middle-class wedding in 2005 cost $20,000 with one recent wedding costing more than $10 million. Because budgets vary as do the desires to show off one's ability to engage in conspicuous consumption, Vandana Mohan sometimes finds it difficult to maintain his reputation for lavish and beautiful weddings. The problems associated with the planning of weddings illustrate the _____ characteristic of services.
A) Versatility
B) Heterogeneity
C) Simultaneous production and consumption
D) Perishability
E) Intangibility

Question

Quizplus · Accepted Answer

The problems associated with the planning of weddings illustrate the heterogeneity characteristic of services, meaning that services can vary greatly in quality and cannot be standardized. Each wedding is unique and customized to the desires and budget of the clients, which can make it difficult for the wedding planner to maintain a consistent level of quality across all events.

Weddings Have Always Been Lavish in India