For their wedding anniversary,Beth and Rick wanted to go skydiving.They enrolled in a skydiving class at the local airport at a cost of $260.After a 30-minute training course in which everything that was going to happen to them was carefully explained,Beth and Rick were sent up in an airplane with two skydiving experts.Each was placed in a harness arrangement with one of the experts and did what is called a tandem dive.With a tandem dive,Beth and Rick get to enjoy the experience without having to worry about when to open the parachute.The skydiving expert does that for them.This tandem jump illustrates the _____ characteristic of services.
A) Versatility
B) Heterogeneity
C) Simultaneous production and consumption
D) Perishability
E) Intangibility

Question

Quizplus · Accepted Answer

The characteristic of services illustrated in this scenario is simultaneous production and consumption, as the service (skydiving experience) is being produced and consumed at the same time. Both the customers (Beth and Rick) and the providers (the skydiving experts) are present during the delivery of the service.

For Their Wedding Anniversary,Beth and Rick Wanted to Go Skydiving