Which of the following is a marketing implication that results from the heterogeneity of services?
A) Services cannot be returned or resold
B) Services cannot be patented
C) Services cannot be inventoried
D) Service delivery and customer satisfaction depend on employee and customer actions
E) All of the above are marketing implications resulting from the heterogeneity of services

Question

Quizplus · Accepted Answer

The heterogeneity of services means that each service experience is unique and can vary based on the actions of both the employee delivering the service and the customer receiving it. This has important marketing implications, such as the need to train and manage employees effectively to ensure consistent service delivery and to focus on building customer relationships to improve customer satisfaction. A, B, and C are not direct implications of service heterogeneity, but rather related concepts.

Which of the Following Is a Marketing Implication That Results