In many cultures,weddings are timed to occur on lucky days.In 2011,wedding planners from Las Vegas,Nevada,to Mumbai,India,knew long before the auspicious date of November 11^th (11/11/11)that this would be one of their busiest days of the year,if not the century.Because other dates would just not be as lucky for the blushing brides and grooms,and simply would not suffice,the wedding planners had to prepare all year for more weddings on this one date than on any other day throughout the year.This example illustrates the _____ characteristic of services. A) Versatility B) Heterogeneity C) Simultaneous production and consumption D) Perishability E) Intangibility

Question

Quizplus · Accepted Answer

The example illustrates the perishability characteristic of services, which means services cannot be stored for later use or sale. In this case, the wedding planners had to prepare for a significant increase in demand on a specific date (11/11/11) because the opportunity to provide their service on this auspicious date would not come again, highlighting the perishable nature of the service.

In Many Cultures,weddings Are Timed to Occur on Lucky Days