Which of the following statements describes a marketing implication that results from the intangibility of services?
A) Customers participate in and affect the transaction
B) Service quality depends on many uncontrollable factors
C) Services can be readily communicated
D) There is no sure knowledge that the service delivered matches what was planned and promoted
E) Services cannot be inventoried

Question

Quizplus · Accepted Answer

The Answer of Which of the following statements describes a marketing implication that results from the intangibility of services?
A) Customers participate in and affect the transaction
B) Service quality depends on many uncontrollable factors
C) Services can be readily communicated
D) There is no sure knowledge that the service delivered matches what was planned and promoted
E) Services cannot be inventoried

Which of the Following Statements Describes a Marketing Implication That