Firms that have adopted _________ seek to do more than simply sell a product; they seek to learn as much as possible about their customers in order to satisfy and even delight them with goods and services over time.

Question

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Customer relationship management (CRM) refers to the approach that companies take in gathering, analyzing, and leveraging customer data to better understand and serve their needs over time. This goes beyond traditional marketing tactics to build long-term relationships and customer loyalty.

Firms That Have Adopted _________ Seek to Do More Than