All of the following are part of the marketing concept except:

Name: All of the following are part of the marketing concept except:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

An advertising orientation is not part of the marketing concept. The marketing concept is focused on meeting the needs and wants of the customer, which is done through a consumer orientation, customer service orientation, and profit orientation. While advertising can be a tool used in marketing, it is not a core component of the marketing concept itself.

All of the Following Are Part of the Marketing Concept