Which of the following describes a process in which marketers present an accurate description of a new product to potential customers and ask if they find the idea appealing?

Question

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Concept testing is a process in which marketers present an accurate description of a new product to potential customers and ask if they find the idea appealing. This helps marketers gather feedback and identify any potential issues before investing heavily in the product launch. Prototype testing involves creating a working model of the product to test its functionality, while test marketing involves a limited release of the product in a specific market to gauge its overall success. Competitive benchmarking involves comparing the new product to competitor products to identify strengths and weaknesses.

Which of the Following Describes a Process in Which Marketers