The degree to which the audience perceives a message's source as expert and trustworthy is:

Question

Quizplus · Accepted Answer

Source credibility refers to the perceived expertise and trustworthiness of the source or sender of a message. It plays a critical role in shaping how the audience receives and responds to the message, as people tend to be more likely to believe and be persuaded by messages that come from credible sources. The other options (B, C, D) refer to different effects in communication, but do not specifically relate to source credibility.

The Degree to Which the Audience Perceives a Message's Source