John is a registered voter but he is not very motivated to vote and does not have a lot of time to think deeply about the arguments each political candidate is making. Which route to persuasion is John MOST likely to follow?

Question

Quizplus · Accepted Answer

John is not motivated to think deeply about the arguments each candidate is making, therefore, he is more likely to rely on peripheral cues such as a candidate's appearance or tone of voice, rather than the central route, which involves careful consideration of the argument.

John Is a Registered Voter but He Is Not Very