People high in prevention focus are LESS likely to be persuaded by an argument if that argument:

Question

Quizplus · Accepted Answer

People high in prevention focus tend to be cautious and risk-averse. Therefore, they are more motivated to avoid negative outcomes rather than to achieve positive outcomes. So an argument that focuses on achieving a positive outcome may not be as effective in persuading individuals with a prevention focus.

People High in Prevention Focus Are LESS Likely to Be