Because of their sensitivity to hype, and their insistence that products deliver as promised, ____ would be less likely to develop product loyalties that would protect a differentiating firm from potential entrants.
A) members of the Swing generation
B) Baby Boomers
C) members of the Lost Generation
D) Generation Xers

Question

Quizplus · Accepted Answer

Generation Xers are known for their skepticism and independence, making them less likely to develop strong product loyalties. They also tend to do research before making purchases and have a low tolerance for hype, which means they are more likely to switch to a new product if it delivers better than what they currently use.

Because of Their Sensitivity to Hype, and Their Insistence That