By examining the ____ of Southwest Airlines, one can identify the strategic themes around which it has developed its business strategy. These themes include limited passenger service, high aircraft utilization, highly productive ground and gate crews, and so forth.
A) activity map
B) profit pool
C) value diagram
D) five forces model

Question

Quizplus · Accepted Answer

An activity map is a tool used to identify the key activities and processes involved in delivering a product or service. By examining the activity map of Southwest Airlines, one can identify the strategic themes around which it has developed its business strategy. This includes limited passenger service, high aircraft utilization, highly productive ground and gate crews, and so forth. The profit pool looks at the revenue and profit potential within a particular industry, the value diagram illustrates the value chain of a firm, and the five forces model analyzes the competitive forces within an industry. While these tools may provide valuable insights into a company's strategy, none are specifically designed to identify strategic themes.

By Examining the ____ of Southwest Airlines, One Can Identify